“The name Old Bert → that’s what friends called Albert Michler, according to witnesses”.

Old Bert Jamaican Rum

Content → 100% Jamaica Rum, mix of pot still & column distillate Sugar 10 g per 1 L.

Taste → Typical Jamaica, slightly smoky, fruity, vanilla notes, funky style.

Nose → Very aromatic, typical with fruity notes.

Label → The label is on the front of the bottle, i.e. without the back label. In the middle is a visualisation of Old Bert in a cylinder, where his face is deliberately unrecognisable. The items on the label are intended to represent the virtual world at night, as Bert imagined it. The design fits right into the Old Bert family, created by the same illustrator just for this product. Again there are some funny / virtual animal drawings. Both the label and the metal gift box represent the starry night sky. The continuous elements are black, gold and grey. The label is made of fine textured paper. It has a golden foil embossing on the main logo, some text etc. and some embossing for vividness. The entire design is hand–painted by a young artist, is an original and painted especially for this project. The newly designed embossed bottles are packed exclusively in a metal gift box.

AWARDS
{ Bronze } VRA / Vienna R(h)um Award 2023

Old Bert – Recipe No. 120 – Classic Spiced

Old Bert Classic Spiced Recipe No. 120 is a premium spirit made with Pot still rum from Jamaica. Blended with spices, including Persian lime, vanilla, cinnamon, cloves, cardamom, ginger and peppercorns. With a rounded taste of rum, spice and toffee, the Old Bert Spiced Recipe No. 120 is best enjoyed when served simly over ice with coke, tonic or ginger beer and a couple of fresh orange or lime wedges.

Content → 100% Jamaica Pot Still, Sugar 90 g/1 L, 100% natural macerate from various spices.

Scent → very intense, typical rum, with a citrus note.

Taste → Typical pot style rum, pleasantly sweet, citrus vanilla fruity, slightly piquant.

Label → themes on the label The label wraps all around the bottle, i.e., without a label on the back. In the middle there is a picture of old Bert in a top hat. You can’t see the face on purpose. The themes on the label are meant to represent the virtual world as Bert envisioned it, a fantasy car with apples – a symbol of paradise, bizarre animals – toucan, monkey, flying lizard, snakes The continuous elements are red, pink, blue and of course black. The label material is fine paper with structure Gold foil embossing as a base on the main logo, some fonts etc. Embossing for plasticity in the entire area (e.g. name, tree, etc.). All graphics are hand painted by a young artist, everything is original, painted specially and once exclusively for this project.

Old Bert – Recipe No. 130 – Winter Spiced

(Seasonal Product)

Old Bert Winter Spiced Recipe No. 130 — 100% natural macerate from various seasonings (e.g. Persian lime, orange peel, vanilla, cardamom, ginger, cinnamon and spices from Chili Trinidad Moruga Scorpion).

Content → 100% Jamaica Pot Still, Sugar 90 g/1 L, Bottle 70 cl, Alcohol 40% vol.

Taste → Typical pot still rum, pleasantly sweet, citrus and vanilla fruits, spicy.

Product Category → Spirit based on rum distillate.

Competitor Products → Beach House Spiced, Bum Bu Rum or Don Papa and similar.

Label → The label wraps around the bottle, so it’s without a back label. In the middle is a visualisation of ‘Old Bert’ in a top hat and winter fur coat, in a winter landscape at full moon. Intentionally you cannot see his face. The topics on the label are meant to depict the virtual world as Bert imagined it – a flying airship and full moon in the background with a snowy night sky and bizarre forest animals in winter. The continuous elements are black and blue. The label material is a noble, structured paper. It has a silver foil embossing as a base on the main logo and some fonts, etc. The embossing belies a vividness all over (e.g. the name, tree, etc.).

Old Bert – Recipe No. 140 – Kingston Spiced

Old Bert Kingston Spiced Recipe No. 140 is a premium spirit made with pot still rum from Jamaica.
Blended with spices, including Persian lime, vanilla, cinnamon, cloves, cardamom, ginger and
peppercorns. With a rounded taste of rum, spice, toffee and tropical fruit.

Old Bert Kingston Spiced Recipe No. 140 is best enjoyed when served simply over ice with coke, tonic
or ginger beer and a couple of fresh orange or lime wedges.

Distillate / content → 100% Jamaica Pot Still Rum
Sugar → 70 g / 1 L 100%
Natural macerate of various spices → including Persian lime, vanilla, cinnamon, cloves, cardamom,
ginger, peppercorns and tropical fruit macerate → grapefruit, orange, pineapple, etc.
Nose → very intense, typical rum, with a citrus note.
Taste → Typical pot style rum, pleasantly sweet, citrus vanilla fruity, slightly piquant

The label wraps all around the bottle where on the back in the middle there is a picture of old Bert in
a top hat. You can’t see his face on purpose. The themes on the label are meant to represent the
virtual world as Bert envisioned it – an imaginary paradise, mediated by forests and the “Blue
Mountain” mountains on the island of Jamaica. The unifying elements are green, red, blue and of
course black. The label is made of fine textured paper with green embossing as the basis of the main
logo. All graphics are hand painted by a young artist, everything is original, painted especially and
exclusively just for this project.

AWARDS
{ Bronze } VRA / Vienna R(h)um Award 2023

Old Bert – Recipe No. 150 – Summer Spiced

(Seasonal Product)

Old Bert Summer Spiced Recipe No. 150 is a premium spirit made with pot still rum from Jamaica. Blended with spices, such as cloves, cardamom, ginger and peppercorns. With a rounded taste of rum, spice and tropical fruit, dominants notes of red grapefruit and guayaba. Old Bert Summer Spiced Recipe No. 150 is best enjoyed when served simply over ice with coke, tonic or ginger beer and a couple of fresh orange or lime wedges.

Content → 100% Jamaica Pot Still Rum. Sugar 55 g / 1L. 100% Natural macerate of various spices (including Persian lime, cloves, cardamom, ginger) and tropical fruit macerate (such as red grapefruit & guayaba).

Nose → Very intense, typical rum, with a fresh tropical fruit note.

Taste → Typical pot style rum, pleasantly light sweet, citrus fresh tropical fruity, slightly piquant.

Product Category → Spirit based on rum distillate.

Label → The label wraps all around the bottle where in the middle there is a picture of old Bert in a top hat. You can’t see his face on purpose. The themes on the label are meant to represent the virtual world as Bert envisioned it – an imaginary paradise, mediated sunset on the Jamaican coast. The unifying elements are purple, red, sand orange and of course black. The label is made of fine textured paper with purple embossing as the basis of the main logo.
All graphics are hand painted by a young artist, everything is original, painted especially and exclusively just for this project.