Old Bert

“The name Old Bert → that’s what friends called Albert Michler, according to witnesses”.

Old Bert – Recipe No. 120 – Classic Spiced

 

Old Bert Classic Spiced Recipe No. 120 is a premium spirit made with Pot still rum from Jamaica. Blended with spices, including Persian lime, vanilla, cinnamon, cloves, cardamom, ginger and peppercorns. With a rounded taste of rum, spice and toffee, the Old Bert Spiced Recipe No. 120 is best enjoyed when served simly over ice with coke, tonic or ginger beer and a couple of fresh orange or lime wedges.

Content → 100% Jamaica Pot Still, Sugar 90 g/1 L, 100% natural macerate from various spices.

Scentvery intense, typical rum, with a citrus note.

TasteTypical pot style rum, pleasantly sweet, citrus vanilla fruity, slightly piquant.

Labelthemes on the label The label wraps all around the bottle, i.e., without a label on the back. In the middle there is a picture of old Bert in a top hat. You can’t see the face on purpose. The themes on the label are meant to represent the virtual world as Bert envisioned it, a fantasy car with apples – a symbol of paradise, bizarre animals – toucan, monkey, flying lizard, snakes The continuous elements are red, pink, blue and of course black. The label material is fine paper with structure Gold foil embossing as a base on the main logo, some fonts etc. Embossing for plasticity in the entire area (e.g. name, tree, etc.). All graphics are hand painted by a young artist, everything is original, painted specially and once exclusively for this project.

Old Bert – Recipe No. 130 – Winter Spiced

(Seasonal Product)

Old Bert Winter Spiced Recipe No. 130 — 100% natural macerate from various seasonings (e.g. Persian lime, orange peel, vanilla, cardamom, ginger, cinnamon and spices from Chili Trinidad Moruga Scorpion).

Content → 100% Jamaica Pot Still, Sugar 90 g/1 L, Bottle 70 cl, Alcohol 40% vol.

TasteTypical pot still rum, pleasantly sweet, citrus and vanilla fruits, spicy.

Product Category → Spirit based on rum distillate.

Competitor ProductsBeach House Spiced, Bum Bu Rum or Don Papa and similar.

LabelThe label wraps around the bottle, so it’s without a back label. In the middle is a visualisation of ‘Old Bert’ in a top hat and winter fur coat, in a winter landscape at full moon. Intentionally you cannot see his face. The topics on the label are meant to depict the virtual world as Bert imagined it – a flying airship and full moon in the background with a snowy night sky and bizarre forest animals in winter. The continuous elements are black and blue. The label material is a noble, structured paper. It has a silver foil embossing as a base on the main logo and some fonts, etc. The embossing belies a vividness all over (e.g. the name, tree, etc.).

Old Bert – Recipe No. 140 – Kingston Spiced

Old Bert Kingston Spiced Recipe No. 140 is a premium spirit made with pot still rum from Jamaica.
Blended with spices, including Persian lime, vanilla, cinnamon, cloves, cardamom, ginger and
peppercorns. With a rounded taste of rum, spice, toffee and tropical fruit.

Old Bert Kingston Spiced Recipe No. 140 is best enjoyed when served simply over ice with coke, tonic
or ginger beer and a couple of fresh orange or lime wedges.

Distillate / content → 100% Jamaica Pot Still Rum
Sugar → 70 g / 1 L 100%
Natural macerate of various spices → including Persian lime, vanilla, cinnamon, cloves, cardamom,
ginger, peppercorns and tropical fruit macerate → grapefruit, orange, pineapple, etc.
Nose → very intense, typical rum, with a citrus note.
Taste → Typical pot style rum, pleasantly sweet, citrus vanilla fruity, slightly piquant

The label wraps all around the bottle where on the back in the middle there is a picture of old Bert in
a top hat. You can’t see his face on purpose. The themes on the label are meant to represent the
virtual world as Bert envisioned it – an imaginary paradise, mediated by forests and the “Blue
Mountain” mountains on the island of Jamaica. The unifying elements are green, red, blue and of
course black. The label is made of fine textured paper with green embossing as the basis of the main
logo. All graphics are hand painted by a young artist, everything is original, painted especially and
exclusively just for this project.


Copyright © 2021 ALBERT MICHLER DISTILLERY INT. Ltd.

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